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100+ Nike Quotes, Motivational Slogans and Sayings about Nike

100+ Nike Quotes, Motivational Slogans and Sayings about Nike

Nike is one of the most iconic brands in the world, recognizable by its SWOOSH logo and its many marketing campaigns! It's no surprise that the brand has come up with some great slogans over the years

Here on, you'll find over 100 of the most motivational Nike quotes from Nike and about Nike, sorted by category.

Whether you're a Nike fan or not, these quotes are sure to inspire you in life or for a new Instagram caption!

Best Nike Quotes, Slogans & Quotes about Nike

Collage with text reading 100 plus nike quotes and slogans shoetease dot com.

Best Motivational Nike Quotes & Slogans

When it comes to motivational quotes, Nike does a great job. Nike slogans from decades ago still resonate today and are very much remembered! 

These Nike quotes and words about success, achievement and pursuing goals can help overcome many mindset blocks when it comes to life, love and work.

The best thing is that you don’t need to be an athlete or into sports for these to motivate and inspire you! From “Just to it” to ,“Write the future,” below are some of the most memorable quotes by Nike:

Nike Quote reading Yesterday you said tomorrow. Just do it over a red Nike cap.

“Yesterday you said tomorrow. JUST DO IT.”

“You’re in a fight with an opponent you can’t see but you can feel among your heels. Feel them breathing down your neck. You know what that is? That’s you. Your fears, your doubts, and insecurities all lined up like a firing squad ready to shoot you out of the sky. But don’t lose heart. While they’re not easily defeated, they’re far from invincible.”

“You’re a lion in a field of lions. All hunting the same elusive prey with a desperation that says victory is the only thing that can keep you alive.”

“Don’t picture yourself wearing O.B. J’s jersey, picture O.B. J wearing yours.”

“All you have to do is pick up your feet.”

“I’m not a woman that’s an athlete. I’m an athlete.”

“Ambitious goals make for outstanding achievements.”

“Nothing is over until you stop trying.”

“Start unknown. Finish unforgettable.”

Nike Quote reading The only one who can tell you 'You can't' is you. And you don't have to listen over 1 red and black sneaker.

“The only one who can tell you “You can’t” is you. And you don’t have to listen.”

“If it doesn’t challenge you, it doesn’t change you. Make it burn.”

“The only time you must not fail is the last time you try.”

 “It’s alright to be Goliath, but always act like David.”

“Strike fear or get struck.”

“Set goals. Exercise. Love yourself. Focus on fitness. Rest and relax. Eat right. Smile. Portray positive. Enjoy life. Care for others. Tell yourself you can do this.”

“Success isn’t given, it is earned. On the track, on the field, in the gym. With blood, sweat, and the occasional tear.”

“What you do is up to you. Just do it.”

“You don’t get it by staring, you don’t get it by wishing, you don’t get it by drooling, you don’t get it by hoping, you don’t get it easy. You get it by getting off your ass and working for it.”

Nike Quote reading Just do it. Then do it again over winter mountains landscape.

“Just do it. Then do it again.”

“Write the future.”

“The harder you push, the more you are pulled.”

“Quit making excuses, putting it off, complaining about it, dreaming about it, whining about it, crying about it, believing you can’t, worrying if you can, waiting until you are older, skinnier, richer, braver, or all around better. Suck it up, hold on tight, say a prayer, make a plan & JUST DO IT.”

“You’re only one workout away from a good mood.”

“It’s not where you place, it’s how hard you worked to get there.”

“Taking it easy won’t take you anywhere.”

Nike Quote reading Fear less. Do more. Get outside and get after it over and pair of air jordan 1 sneakers.

“Fear less. Do more. Get outside and get after it.”

“Play with heart.”

“My feet hurt. From kicking so much a ss.”

“There are clubs you can’t belong to, neighborhoods you can’t live in, schools you can’t get into, but the roads are always open.”

“Make yourself unstoppable.”

“Earned. Not given.”

“Take the high road and go higher.”

“Be legendary.

“Training is the opposite of hoping.”

“My agility denies your agility.”

“My better is better than your better.”

Nike Quote reading Failure's not and option. it's a step over 2 legs with orange and blue nike sneakers..

“Failure’s not an option. It’s a step.”

“If no one thinks you can then you have to.”

“Impossible is just a big word thrown around by small men who find it easier to the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary.”

“Every professional was once an amateur.”

“Strong is the new beautiful.”

“You can feel sore tomorrow or you can feel sorry tomorrow. You choose.”

”Make yourself unstoppable.”

“Take the high road and go higher.”

“You don’t get it by wishing.”

“If it isn’t trying, you’re not trying hard enough.”

“If it doesn’t challenge you, it doesn’t change you. Make it burn.”

“Obsessed is a word the lazy use to describe dedicated.”

“Go hard or go home.”

“It starts about the time I walk out of my front door. I reach the woods, smell the river and I just feel myself come to life again. It’s like yeah, I’m back.”

“Everything you need is already inside. Just do it.

“There is no finish line.”

Nike Quotes & Slogans about Greatness

One theme I can across in the many Nike slogan and Nike quotes are those about greatness. These include what greatness is, how greatness is attained and the pursuit of greatness. Whatever that might mean to you!

“Greatness is not born. It is made.


“Sometimes greatness is about overcoming insurmountable adversity. Sometimes it’s just fun.”

“Greatness needs a lot of things but it doesn’t need an audience.”

“Sometimes greatness is something you plan. But most of the time it’s just something you try.”

“Somehow we’ve come to believe that greatness is reserved for a chosen few, for the superstars. The truth is, greatness is for all of us.”

“Greatness is not in one special place. And it is not in one special person. Greatness is wherever somebody is trying to find it.”

“If greatness doesn’t come knocking at your door, maybe you should go knock on its door.”

Nike Quotes About Running

When I was going through all the Nike quotes, I saw that many focus a lot on running, or alluding to running. I’m not a runner myself but I find many of the quotes below relatable, as they can be applied to other circumstances in life. Especially when not taken literally!

Nike Quote reading SWOOSH. The sound made when you blow by somebody over a pair of red and white sneakers.

“SWOOSH. The sound made when you blow by somebody.”

“She likes to run alone. No pressure. No stress. This is the one place she can be herself. Look any way she wants, dress, think any way she wants. No game playing, no rules.” – What Women Want

“Believe that voice that says you can run a little faster, and you can throw a little harder. That for you, the laws of physics are only merely a suggestion.”

“Where your world becomes the next two strides.”

“Jack and Jill raced up the hill to see who was faster. Jack’s feet were bare, Jill had Nike Air, poor Jack could never catch her.”

“You either ran today or you didn’t.”

“Don’t try to be the fastest runner in your school or the fastest in the world.  Be the fastest ever.”

Nike Quote reading I run like a girl. Keep up over a pair of orange, black and green Nike sneakers.

“I run like a girl. Keep up.”

“Don’t run away from challenges. Run over them.”

“Where your world becomes the next two strides.”

“Runs end. Running doesn't.”

Nike Quote reading Mary had a little shoe it's sole was full of air and anyone that Mary raced didn't have a prayer over 1 black sneaker.

“Mary had a little shoe its sole was full of air and anyone that Mary raced didn’t have a prayer.”

“Running. Sometimes, legs feel like rocks. But rocks under pressure make diamonds. Running is power.”

“Running never takes more than it gives back. Believe in the run.”

“But unless you are a runner, you won’t understand.”

“There is no ‘Y’ in running. Believe in the run.”

Nike Quote reading Run the day. Don't let it run you over a Nike sneaker with a variety of colors on it.

“Run the day. Don’t let it run you.”

“Running never takes more than it gives back. Believe in the run.”

“Why do I run? Why do I breathe?”

“Run more than your mouth.”

“Good News: It’s a leap year. You can run 366 days.”

“Running is not about being better than someone else. It’s about being better than you used to be.”

Nike Quote reading Someone who is busier than you is running right now over a pair of yellow and white Nike jordans sneakers.

“Someone who is busier than you is running right now.”

If you went running when you first started thinking about it, you’d be back by now.

The real purpose of running isn’t to win a race. It’s to test the limits of the human heart.”

“There are two types of people: Those who run and those who should. Nike believes in both.”

“Ran sounds better than run.”

Nike Quotes About Sports & Athletes

Of course, this wouldn’t be a post about Nike quotes and slogans without including those that specify sports and athletes. 

Although running seems to be a recurring theme in Nike advertising, motivational sports quotes from Nike are also apparent in many of their campaign. Both real and fictional!

“If you have only one hand, don’t just watch football. Play it. At the highest level.”


“Nike. No games, just sports.” – What Women Want

“If they talk about the greatest team in the history of a sport, ensure it’s your team.”

“If you’re born a refugee, don’t let it stop you from playing soccer for the national team at age sixteen.”

“It is not the biggest stadium in the world, not the biggest players either. But the pursuit of greatness is kind of big enough.”

“If you’re a girl from Compton, don’t just become a tennis player. Become the greatest athlete ever.”

“Your opponents are stronger than you. Drown out the voice of uncertainty with the sound of your own heartbeat, burn away your self-doubt with the fire that’s beneath you.”

“Don’t become the best basketball player in the world. Be bigger than basketball.”

“The road to athletic greatness is not marked by perfection, but the ability to constantly 

overcome adversity and failure.”

“Make the next 12 months the year of you. Every athlete, everybody. It’s time to bring your best then better it. Whatever you do… make it count!”

“Sport is not a logical proposition. It thrives on obsession, passion, and going beyond what you thought was possible. If you have a body, you are an athlete.”

“Life is a sport. Make it count.”

“Think training’s hard? Try losing.”

Quotes About Nike

Of course, for a brand that’s been around for over 100 years, people have spoken about them. Here are some quotes about Nike from others, throughout the years:

“Nike was the essence of sports, transcendence through sports.”

Naomi Klein

“There is always an underlying spirit of invention at Nike – we love to create something that has never before existed. And not just new for the sake of new – it has to be better.”- Mark Parker

“Any style that Nike makes in all black, shoe, sweatshirt, onesie – it doesn’t matter. I pretty much need to have it.” – Alexander Wang

“Nike doesn't want to make products for everyone – they want to make products for champions.”- Simon Sinek

“On the seemingly one-sided relationship between Michael Jordan an his shoe sponsors Nike – The company should change its name to Mike.” – Alvin Robertson

“Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.” – Christopher McDougall

“Jack and Jill raced up the hill to see who was faster. Jack’s feet were bare, Jill had Nike Air, poor Jack could never catch her.”

“Nike has always been a business about excellence and achievement.” – Andrew Young

“Good ideas are like Nike sports shoes. They may facilitate success for an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Sports shoes don't win races. Athletes do.” – Felix Dennis

“Slumdog' was my first movie, and I had never been to India before – I was just a teenager in the U.K. with my headphones and my Nike shoes. What did I know about growing up in a slum?” – Dev Patel

“Beyonce was just always full-out. She's like a beast. So you learn that no matter how you feel, just do it. Just like Nike: ‘Just Do It.” – Heather Morris

“Play by the rules, but be ferocious.” – Phil Knight, former Nike Chairman

Final Thoughts on Slogans & Quotes from Nike

Nike: one of the most recognizable brands in the world! With a rich history dating back to 1964, no less. Over the years, Nike has produced memorable slogans and quotes to motivate and inspire athletes and everyday people.

I hope you have enjoyed them all with over 100 of my favorite quotes from Nike. Whether you're a long-time fan or just into the brand, these Nike quotes will inspire you to reach your goals and overcome physical, mental and societal obstacles.

What's your favorite Nike quote or slogan? Let me know below, along with any quotes by Nike I might have missed!

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